About Me

Hi, I’m Rachel FAwkes. My Friends Call Me Foxy.

When a major life transition completely rocked my world and left me feeling lost and without confidence, I turned to what I, a wardrobe stylist, knew: fashion. Doing the inner work to reclaim my spark, I found myself leaning on my sense of style to step into the world as if I’d already found it. It worked! And, I realized embracing my personal style not only accelerated my success, it also gave me the confidence to live and express myself more authentically.

I started the The Catalyst to share the lessons I learned on my journey and to empower women to develop their signature style and show up to their lives and goals as their truest, most confident selves.

Before launching The Catalyst, I spent 10 years as a wardrobe stylist, both on-set styling photo shoots for national brands and in clients’ closets working 1:1 to curate wardrobes. Prior to that, I sharpened my branding and image skills as a publicist, working in sports, tech and entertainment.